Betsy’s

Betsy’s at Evelyn’s Park is an all day park cafe in Bellaire, Texas.

When initially creating the brand guide for Betsy’s, we wanted to use a script for the logo
that replicated Betsy Adair’s signature. The classic pastel yellow references paint on the cafe.
We referenced old matchbook illustrations and incorporated items from the park such as ants
and picnic tables.

Events at the cafe featured: Friday Night Live Music, Benefit Bingo, and craft markets.
As well as collaborations with Evelyn’s Park.