Adair Downtown

Adair Downtown features four different concept areas to serve the Houston downtown community: a full-service restaurant, a gourmet coffee bar, a cocktail bar with an outdoor patio and a grab-and-go market.

When we approached branding, Adair Downtown, the key terms were timeless, classy, and modern. The aim of the branding was to create a warm and inviting atmosphere that reflects the authenticity of the food while also evoking a sense of nostalgia for classic establishments.

The brand colors reference the mid-century modern furniture found in the restaurant. While the illustration referenced 1950s advertising illustration.